Million Dollar eComm Founders Outsource Google Ads Management

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Subscription Monthly Google Ads Management

Pause or cancel anytime

Hey I’m Luke 👋 and I’m here to give you time back.

I spent five years in Google New York’s ad strategy team.

After a decade in ecommerce, I saw countless businesses struggle with the complexities of online advertising.

That's why I created Minded Studio - to help busy founders and teams like you acquire new customers and skyrocket profits.

Here's what to expect when working with me:

  • Google Ads Expertise: At Google, I managed over $500M in ad spend and learned exactly what strategies maximize ROI for your campaigns.

  • Ecommerce Focused: With over 10 years building and scaling online sites, I know exactly what it takes to build and grow thriving brands in the digital space.

  • Ditch the agency headaches: I work closely with you, providing transparent communication and unlimited optimization to ensure your business growth.

Over $500M+ in ad spend advised

  • Hermes

  • New Era

  • Journeys

  • Labcorp

  • Wingstop

  • Orange Theory

  • Zero Waste Cartel

  • Original & Mineral

  • Starlight Homes

  • Removery

  • Sharpie

  • Yankee Candle

Recent Projects

Zero Waste Cartel

Scaling Revenue 7x within five months

  • Finding success through Meta Ads, the team at Zero Waste Cartel wanted to leverage Google Ads for further growth. However, their initial attempts weren't delivering the desired results.

  • We conducted a thorough audit of Zero Waste Cartel's Google Ads setup. This revealed a critical issue with conversion tracking, which was preventing campaigns from spending their allocated budget. By fixing this problem and restructuring each campaign, we unlocked significant growth potential.

  • Following the implemented changes, Zero Waste Cartel's business boomed. They experienced a remarkable 7x increase in overall growth, with revenue specifically from Google Ads quadrupling. Each campaign consistently delivers an impressive 4x return on ad spend (ROAS).

"Working with Luke has been a game-changer. His in-depth knowledge of Google Ads has been key to Zero Waste Cartel's success."

David Fragomeni.
Founder & Director at Zero Waste Cartel

A snippet of working with minded – filmed by the Zero Waste Cartel team.

Living Juice

Doubling website conversion rate and achieving 86% higher revenue.

  • Living Juice's success in wholesale wasn't translating to e-commerce.

    To bridge the gap, the team planned a complete overhaul of their advertising strategy to attract new online customers.

  • Living Juice saw a major refresh under Luke's direction, revamping its ads and branding to better connect with its core audience.

    By revamping the website and smoothing out the customer buying process, the brand achieved a increase in average order value, revenue and website optimization.

  • Since working with Minded Commerce, the business has seen an 86% increase in revenue directly attributable to paid ad.

    This has translated to a 15% improvement in profitability, and more importantly, a loyal customer base with a return rate exceeding 50% of sales.

“Luke’s impact goes beyond just numbers, his strategy fostered a real connection between our brand and our audience. If you're serious about achieving similar results, Minded is an invaluable partner.”

Rosemary Devlin,
Founder, Living Juice NYC

Quick Minded Moment

Take 3 long slooooooooow breaths

A message to busy founders + teams.

What would it feel like to worry less about acquiring new customers?

Imagine, more time in your day to finally get through your tasks

It all begins with putting your Google Ads on Auto Pilot

Outsource your campaign management and get back to doing what you do best – growing your business

Your own Google Ads expert managing your campaigns

Everything you need to grow on Google Ads, done for you.

– Brand Awareness Tactics
– Conversion Tracking
– Responsive Search Ads
– Bidding Strategies
– Creative Analysis
– YouTube Campaigns

– Campaign Reporting
– Target ROAS Bidding
– Asset Groups
– Product Feeds
– Shopping Campaigns
– Keyword Research

– Competitor Conquesting
– Audience Targeting
– Merchant Center Feed Audits
– Dynamic Search Ads
– Ad Assets Creation
– Demand Generation Campaigns

…If your head spins just reading that, don’t worry I’ve got you covered 🤝

Subscriptions include:

Unlimited Google Ads
Campaign Management.

We’ll ensure your campaigns are constantly monitored and optimized for maximum results, without you needing to worry about checking in daily.

Google Search, Shopping
+ YouTube Ads.

Reach customers at every stage of their buying journey, from searching for products on Google to gaining inspiration from Youtube videos online.

No Lock In Contracts.
Just Happiness.

We named the company Minded for a reason – to give you piece of mind that if change happens, we’ve got your back. Relax knowing you can pause or cancel anytime.

Tired of managing Google Ads yourself?

Outsource it instead.

Coaching Subscription

$995

month

Pause or cancel anytime

– Two coaching calls per month.
– 1:1 with Luke, Founder Minded
– Any eCommerce or Ads Topics
– Reschedule up to 48 hours prior

Monthly Membership

$6995

month

Pause or cancel anytime

– Everything You Need to Run Google Ads
– Unlimited Ads Optimization
– Unlimited Product Feed Management
– Unlimited Chat & Communication

Yearly Membership

$5995

month

12-month minimum

– All Monthly Membership Perks
– Discounted Pricing
– Access to Luke at Anytime on Slack
– Ongoing Reporting & Optimizations

Questions before getting started?

How we work together

  • This is where we get to know each other, align on campaign objectives and share account access

  • We’ll review current web tracking set-up to validate revenue data.

  • Here we research, build & launch your search, shopping and video campaigns.

  • The initial launch phase allows you to gather data and see how the campaigns perform.

  • Based on the learnings from the refinement stage, we’ll look for opportunities to expand each campaign.

  • We’ll continuously monitor performance, make data-driven adjustments, and ensure the campaigns stay ahead of the curve.

Mindful Questions

  • Our Google Ads management service is designed to drive results straight away. Depending on your industry, brand awareness and competition results will vary but we’ll provide your forecasting before launch.

  • No, you don't need to have an existing Google Ads account. We can help you set up a new account or optimize your existing one to ensure it aligns with your business goals and targets the right audience effectively.

  • The good news is most Google Search campaigns can be set up without needing images but it’s best practice to include them. We ask that you provide us with basic brand assets like product imagery, logos and any videos to get started.

  • Yes…but within reason. We’ll set up all campaigns as best practice and recommend when it’s time to implement testing or build new campaigns.

  • If you’re budget is limited we recommend you stick to a smaller number of campaigns and work your way up the marketing funnel over time. We recommend minimum spend $15k/month for efficiency.

  • We handle the day-to-day management of your Google Ads campaign. We'll keep you informed with regular updates and reports on campaign performance, but welcome your feedback and insights to ensure our strategies align with your business ambitions.

  • That would be me, Luke 👋. I don’t outsource ads management offshore or to other team members. I’m weirdly obsessed with the Google Ads platform and love working on it. I’ll treat your account like my own child, with love and care.

  • I assume you’re very busy so I don’t want to waste your time with meetings. Instead, we’ll pick a channel that works for you (Whatsapp, Slack, Email, Pigeon carrier etc) and communicate regularly through there. When you onboard we’ll connect on a call to go through your business value prop, core customer audiences etc but after that most management will be handled through messaging.

  • I will pour my heart and soul into making your ads work. If they’re not working, rest assured I will know well in advance and we can switch tactics. As a result, we don’t offer a money back guarantee but there’s no lock in contacts once the initial three months onboarding is complete.

  • Right here in New York City! I spend my time between NY and Sydney, Australia – rest assured your time zone will work for communication.

No Contracts | No Set Up fees | No Stress

Let’s Work Together.